“We wanted to do more. We wanted to create a culture that addresses some of the biggest problems of our time in a tangible way. Poverty, child labour, and lack of access to clean water are all massive problems in the world; problems that require solutions of equal scale…

So we started the WE Movement, because we knew the world doesn’t need small changes — it needs a major mobilization of people and a shift in culture to affect change on a global scale. We needed to fundamentally change how people think and act, to make doing good, doable. At home, and around the world.”