“What if purpose is the game-changing differentiator that gives products an edge? Purpose can be the inspiration for a new venture, but it can also be used to retrofit an existing product, all the while providing a tangible social impact that consumers can see.”
“Track Your Impact makes any product stand out. It brings an online edge to the in-store shopping experience, and fuses the transparency of technology with the selling power of purpose. So often companies try to sell what their products don’t do: No animals were harmed, no rainforests were cut down.”
“In an age when you can track everything on your smartphone—caloric intake, daily steps, coffee purchases, stock portfolios—you should be able to track your social impact.”
“We believe that profit and purpose can make the greatest positive impact in the world. Done right, cross-sector partnership is among the best ways to achieve this. Companies and social enterprises with the genuine intent to combine these two principles should be rewarded for making purpose-driven choices”