“What if purpose is the game-changing differentiator that gives products an edge? Purpose can be the inspiration for a new venture, but it can also be used to retrofit an existing product, all the while providing a tangible social impact that consumers can see.”
“In an age when you can track everything on your smartphone—caloric intake, daily steps, coffee purchases, stock portfolios—you should be able to track your social impact.”
“We’ve also learned that charity can be more than just asking for donations and hoping for the best. Through our education and our upbringing, we have always had an entrepreneurial spirit, and we wanted to leverage the power of social enterprise to expand our impact.”